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          1. 创业项目

            如何与校内超市竞争?教你抢先机赚大钱

            来源:www.buymbtshoesnow.com 时间: 2019-09-26 所属栏目: 创业项目 人气: 0

            瞄准校内超市的短板

            由于初来乍到,生活用品也需紧急配备,多数外来的新生一时无法外出探寻校外的大型超市,只好将就着选择近在眼前、看似种类齐全的校内超市。记者了解到,在许多大学生的心目中,校内超市其实有很多不尽如人意的地方,如商品种类单一、价格偏贵、不能送货上门……因此,这意味着,瞄准开学期间登场的短期商家将大有可为。

            人无我有,人有我优

            多名有销售经历的小商家都认为,应当争取做到“人有我优,人无我有”。就读于中山大学南方学院的张同学此前就在开学季做过小生意,她告诉记者,针对校内超市的商品款式太过单调这一劣势,她在进货时就特别关注外形设计,推出了多种外形更为时尚的风扇、收音机等商品,果然受到了新生的青睐。

            收纳用品很有市场

            同样有过校内销售经历的华南师范大学女生小谭认为,应该为新生提供“简单、便宜、校内买不到”的商品,如小盆栽、手工艺品原料(如十字绣卡套的原材料)、收纳用品等。中山大学的小蒋也有相似看法,他非??隙ǖ刂赋?,“校内超市不会进一些创意产品的”,而小商家“船小好掉头”,因此可以考虑进一些校内超市不容易买到、学生一般会去大超市买的商品,小蒋特别推荐收纳用品,因为“收纳盒之类的买了就不会再买,而且大部分集中与开学购买,这种季节性强的商品超市不会卖的”。广东外语外贸大学女生珊珊告诉记者,刚入学时女生通常都想把宿舍打扮得好看些,喜欢买“cute(可爱)的收纳盒、收纳袋、墙纸、衣服套等等”,感觉“路边摊会比校内超市的选择多一点而且廉价点”。

            记者了解到,许多在校生喜欢到校外的家居、饰品类商店“淘”一些既时尚又实用的收纳用品,如24格的袜子收纳盒、可以同时挂几条裤子的S型衣架、大衣防尘罩等,如果小商家能在开学季提供此类商品,将会抢占先机。

            瞄准今年消费热点

            根据受访的多名有销售经历的小商家分享的信息,往年开学季小商家热卖的商品有枕头、被子等床上用品,脸盆、水桶等日用必备品,还有风扇、凉席、收音机、小挂锁、文具、地图、印有?;招C及傅奈幕?、床上书桌等等。小商家反映,以往在售卖与校内超市同类的产品时,主要还是以价格低、提供送货上门服务取胜。

            T恤地图仍有可为

            小蒋观察发现,往年“印有学校logo的T恤或者学校地图很好卖”,预计今年仍会受欢迎。不过记者调查发现,去年已有部分学校的社团联合赞助商向新生免费派发学校地图,如果今年小商家想售卖地图,可能需要再花些心思,可以考虑提供最新版的广州市地图,或是特色的3D版校园地图、手绘校园地图等。

            苹果热带旺配套产品

            今年的开学季,购买“苹果三件套”商品成为了不少新生的“标配”。记者了解到,许多“果粉”会在网上购买手机壳、移动电源、耳机、支架、?;ぬ?、电脑散热器等多种配套产品。如果小商家能提供物美价廉的手机、电脑配套产品,相比网购又能省掉一笔运费,预计将受到不少新生的欢迎,甚至能吸引“老生”来光顾。

            "小编整理不易,小礼物走一走,万分感谢!"
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